About CODA

Excellence. Relevance. Commitment.

CODA Strategies is a specialized strategic and market analysis consultancy. We offer a large field of services, ranging from conducting market studies in a number of sectors, to program design and technology roll-out assistance. For the past 30 years, CODA Strategies consultants have used their experience to provide tailored solutions to customers in fields as diverse as energy, smart buildings, telecommunications and M2M (Machine-to-Machine) applications and services.

A BASIC Consultants spin-off, CODA Strategies is known for its people: the team, made up of seasoned consultants recognized on a European level both for assisting clients in their different endeavors and for their academic involvement, actively intervenes on the European, North American and Asian markets. Providing assistance in fields as diverse as strategic, financial and regulatory analysis, technological development and valuation, public policy, CODA Strategies is willing and able to accommodate all its clients’ needs.

Our Vision

Our objective is to be one of the major players of the energy, smart buildings, telecoms and remote services fields, renowned for our teams’ expertise and our capacity to intervene on our clients’ most critical and demanding projects. We strive for our name to be synonymous with excellence in all our projects, whether it be providing services to grid operators, institutional clients and governmental agencies, regulators and any and all private entities.

Our Method

First-hand, on the field, knowledge creation methodologies

When conducting its projets, CODA Strategies privileges obtaining its information first-hand, from interviews with on-the field stakeholders: end-users, prescribers, providers, financiers, experts, etc. Our strategic and market analyses are thus based on in-depth knowledge of the realities of the markets, rather than on data extrapolations from external models.

The data/information collection strategy is developed around several key elements:

  • Quantitative approach: All our quantitative surveys are conducted by our in-house survey platform, staffed by our specialized team of surveyors. Our team members have all the relevant technical skills, on top of an excellent feel for the end-user / customer. This allows them to have high level exchanges with interviewees, in both B2B/B2C projects.
  • Qualitative approach: CODA Strategies obtains its information from a multitude of sources. Our experts chair and organize round tables with high-level professionals (technical managers / directors, prescribers, purchase managers, etc.). Large sample qualitative survey campaigns (at least 40 and typically close to 100 interviews) are also jointly conducted by our consultants and our specialized surveyors. Such campaigns are useful in obtaining certain quantitative data sets (e.g. penetration rates of certain technologies, interest for certain offer structures, etc.), but also in exploring in-depth the needs, the major elements and the dynamics of diverse decision making processes. Every year, our experts conduct several hundred face-to-face interviews with prescribers, decision-makers, experts and equipment and service providers.
  • Market quantifications and business model development: We mobilize state-of-the art IT, statistical and econometrical tools to develop both our market quantification models and our business models. These models are fed by our surveys, interviews, focus groups and round tables, rather than by external sources.
  • Strategic consulting: our staff is highly experienced in both conducting strategic analyses and clearly transmitting their results to our clients. Our transversal competencies are built on an extensive expertise in CODA Strategies’ main sectors of activity: Energy, Smart Buildings, M2M and Remote Services.

Products & Services

Smart Energy

For the past 10 years, CODA Strategies has been actively engaged in accompanying an extensive number of stakeholders in their smart energy projects.  We focus on providing our clients with…

For the past 10 years, CODA Strategies has been actively engaged in accompanying an extensive number of stakeholders in their smart energy projects.  We focus on providing our clients with the tools that allow them to anticipate and manage the evolution of the market environment, from a regulatory, technical and competitive perspective.

Our main areas of expertise are:

  • Development and technical and economic integration of renewable energies
  • Decentralized flexibility, at all levels of the electricity supply value chain, focusing particularly on storage, both grid scale and behind the meter, residential and C&I demand response, decentralized production, the development of fully or partially islanded microgrids, etc.
  • Regulatory analysis / benchmarking
  • Smart metering and behind the meter value added services
  • Energy grid economics and economics of the transitions of energy systems
  • Grid asset management and optimization
  • Tariff innovation
  • Program design and consumer engagement
  • Assistance in placing new market offers

Smart Buldings

Working on the smart buildings systems and equipment markets has been high on the CODA Strategies agenda for the past 15 years. Our Commercial Building Database, developed throughout our activity,…

Working on the smart buildings systems and equipment markets has been high on the CODA Strategies agenda for the past 15 years. Our Commercial Building Database, developed throughout our activity, allows us to accurately determine the size of the building parks, their typologies and the associated consumption of the commercial sectors of the different European countries. We are known for conducting evaluation and consulting missions in areas as diverse as the building controls and automations markets, the security equipment markets, the installations markets, the access controls and multi-technical facilities management markets. Our approach is based on an in-depth, terrain-based knowledge of the sectors and activites, stemming amongst other things from the very high number of interviews conducted with experts, property managers, end-users, administrators, facility managers, etc.

Smart mobility

Our interest in smart mobility stems from our initial experience in the technical and commercial integration of electrical vehicles. After accompanying a number of EV manufacturers, technology providers, but also…

Our interest in smart mobility stems from our initial experience in the technical and commercial integration of electrical vehicles. After accompanying a number of EV manufacturers, technology providers, but also grid operators, retailers and trade bodies, CODA Strategies decided to expand its project focus to other areas of innovative mobility. The synergies with our other departments, especially “Smart Energy” and “Telecommunications and Remote Services”, allow us to focus on a number of issues, most notably:

  • Development of next-generation mobility solutions
  • Smart charging, EV access, Vehicle-to-grid business model
  • Development of advanced individual personal mobility solutions
  • Development of mobility in municipal settings

Telecoms, M2M, remote services

CODA Strategies’ telecoms and M2M activities are built on its consultants’ expertise on both the relevant technologies themselves and on the associated remote services offers. Our projects focus on analyzing…

CODA Strategies’ telecoms and M2M activities are built on its consultants’ expertise on both the relevant technologies themselves and on the associated remote services offers. Our projects focus on analyzing a multitude of applications, such as telemetry for the utility sector, as well as on B2C type deployments such as intelligent home automations. Our company has also developed a specialization in the e-health and remote care fields, both in terms of technical infrastructure, commercial architectures and provided services.

Portfolio

Projects

  • The home automations market in Europe, towards 2017
    Smart Buildings

    The study analyses the markets for home automations and Smart Home systems, throughout the EU 27 countries, evaluating, both in terms of sales volumes and value, a multitude of equipment families: alarm, access control, thermal regulation, actuators, lighting controls, etc. Particular attention is given to the residential gateway markets (media, care services, energy services).

    As with all our project, the study is developed around an extensive interview-based methodology: apart from conducting face-to-face interviews with solutions and equipment providers, CODA Strategies surveyed more than 1000 households (phoning campaign).

  • The development of energy efficiency services companies (conducted on behalf of an industrial client)
    Smart Buildings

    The study saw the development of a consequential database of energy efficiency services companies. An analysis of the economical characteristics of these companies, their positioning, willingness and influence as prescribers for building energy management systems and equipment are presented in detail. The study concludes with a series of recommendations on potential partnerships and player strategies.

  • The market for energy efficiency services in the industrial sector
    Smart Buildings

    Recently concluded, the study focuses on the analysis of both the demand and the offer for energy efficiency equipment and services on the main industrial sector markets: electrical panel refurbishment, reactive power management, metering, lighting controls, energy grid management, etc.

  • State of the art : analysis of the French energy efficiency services market, in 2013 – 2014
    Smart Buildings

    In order to analyze the current development of energy services provision in France and to identify the impact of the different incentive mechanisms developed, CODA Strategies has conducted, on behalf of the ADEME (French National Energy and Environment Agency), a study on the quantitative and qualitative state of the French energy efficiency services market. The study presented and analyzed the recent evolutions of the market, its latest developments, its major success factors and the remaining barriers.

  • IT&C and remote healthcare
    Telecoms, M2M, Remote services

    The study looks at the development of the remote care market from a multitude of perspectives: the regulatory frameworks, the final demand for equipment and services in the context of the evolution of the financing models (shift towards a model involving more user financing of the serices) as well the evolution of the offers and the positioning of the different players. Several markets are also quantified: remote care, remote medicine and wellness.

    The study is based on evaluating, both quantitatively and qualitatively, the demand for remote care and remote medicine services amongst the target populations. Several associated issues are also addressed, most notably demand solvability, service quality guarantees, data protection, medical secrecy, etc.

  • M2M
    Telecoms, M2M, Remote services

    The study focuses on the evolutions of the markets for M2M applications, throughout Europe towards 2020, by looking into all the determinants behind the evolutions of these markets: the general context, the normative, regulatory and technological context, the demand for connected applications, the value chain of the market, the main positions and structure of the offer.

    For the biggest M2M markets, the study includes sectorial quantifications, both in terms of volume and value, of a number of applications: e-health, embedded telematics, home automations, commercial building automations, smart meters, smart grid and smart city solutions.

    The methodology of the study is based on interviews with experts, qualitative and quantitative demand analysis – doubled by a series of surveys on the major markets – as well as a series of interviews with the major technology / service providers.

  • eID – Digital identity management
    Telecoms, M2M, Remote services

    eID applications have been deployed or are under deployment in several European countries. Multiple typologies and services organizations are visible on today’s markets, be it through roll-outs of traditional state-controlled services, or through institutional or commercial applications profiting from the security of the eID.

    CODA Strategies has analyzed the roll-out and penetration of eID solutions in the European Union, through an in-depth market study. The work takes into account the specificities of the each market and outlines a series of business models by looking at the different potential utilization of the eID functionalities.

    CODA Strategies consultants’ are recognized experts in the eID field: presentations of our work have been given in fora such as the European Forum on Electronic Signature (EFPE), in Międzyzdroje, Poland at the EPRACTICE seminary of the European Commission (Brussels), etc.

  • Mobile health
    Telecoms, M2M, Remote services

    The CODa Strategies study dedicated to mobile health provision provides a detailed outlook of three major markets : mobile telecare (taking into account the remote care of fragile individuals), remote medicine (personalized remote follow-up of patients) and wellness solutions (quantified self, general wellness applications).  The four biggest markets have also been the object of several 150-strong interview campaigns (more than 600 interviews were conducted in total), the objective of these being to map out users’ expectations, according to age and disposable income group.

    On each one of these markets, the strategies of the main players are analyzed, as are their business models. The study also provides detailed projections of the different national markets.

  • Demand Response in Europe : Etat des Marchés et Potentialités
    Smart Energy

    CODA Strategies has conducted a number of studies on the development of Demand Response services and technologies, throughout Europe, North America and a number of Asian countries. The studies, which focus both on commercial and industrial and residential DR, have been conducted on the basis of extensive face-to-face and telephone interview campaigns, throughout the EU countries and the USA. The studies analyze the regulatory, technological and financial frameworks of the DR markets, identifying the current use typologies as well as the major business models and quantifying the market (a series of bottom-up quantification models, assessing consumption flexibilities in all sectors were developed for these studies).

    A part from conducting more than 130 qualitative face-to-face and telephone interviews, on each occasion, a series of quantitative survey campaigns were also developed, in a number of EU countries, their purpose being to determine end-consumer interest in DR practices as well to provide input on the best program design strategies.

  • Le développement des solutions de stockage en Europe
    Smart Energy

    The energy transitions of EU countries are creating new opportunities for the valuation of decentralized flexibilities. The use of electricity storage technologies, both grid-scale and behind the meter, is being stimulated today in a number of EU countries, by a combination of technical and economic factors, which are underlying the new realities of the markets in the context of an evolution towards smarter grids.

    Looking to identify the new potentialities associated to the use of electricity storage solutions, CODA Strategies has conducted a series of ad-hoc and multi-client studies on the development, valuation and associated business models of storage throughout the European countries. The studies provide an in-depth look into the regulatory and market frameworks, presenting the drivers and barriers to the use of electricity storage solutions in Europe, the impacts on the electricity supply value chain, as well as the positions adopted by the different market players. Quantification models (both top down and bottom-up) have also been developed: the most recent model, focusing on 4 EU countries, determines the needs for different typologies of storage solutions, by simulating the level of intermittency and the overall behavior of these countries’ energy mixes.

Ongoing Projects

  • The markets of refurbishment for energy efficiency in the European commercial building park
    Smart Buildings

    The study is centered on an analysis of the commercial building park and of the refurbishment needs as expressed by the different stakeholders. The equipment, services and projects markets are quantified, both in terms of volume and value. The methodology of the study is built on a series of qualitative interviews with real-estate decision makers (more than 120 interviews were conducted), as well a quantitative survey stage. Both a statistical and an econometrical model are conducted.

  • The Energy Contracts Observatory
    Smart Buildings

    Currently ongoing, the Observatory is a consequential survey of contractors and energy services companies, allowing a quantification of the development of different types of energy services on the French market.

  • Housing and the Silver Economy
    Telecoms, M2M, Remote services

    The aging of the European population is driving a strong reflexion on the way in which housing might be adapted to the specific issues of the elderly. It is in this context that our study, “Housing and the Silver Economy”, aims to quantify the markets in the different EU countries. Apart from obviously quantifying demand for the different solutions, the study looks at how home adaptations are currently financed, how the value chain in structured and the different stakeholder positioning is. An identification of best practices, among the analyzed countries, is also conducted, its purpose being to provide a means to understanding the subsequent market projections.

    An interview campaign, with more than 60 institutional players doubled by a 400 strong survey campaign, interviewing, via telephone, occupant homeowners in 4 EU countries constitute the backbone of the study methodology.

  • Decentralized flexibility – the potentialities associated to PV + Diesel hybrid systems
    Smart Energy

    The study aims to determine the potential for PV + Diesel Hybrid solutions by analyzing the context in which these solutions can develop, looking at the drivers  – economical (Diesel price increases, expensive transportation in remote areas), societal (reduction in CO2 emissions, increases in electrification rates), the barriers (system costs, perceptions regarding security of supply, etc.), and obviously analyzing the demand for PV+Diesel hybrids (broken down according to geography, applications, etc.) and the current suppliers of such solution. The study will provide a clear picture of the current market and the expected evolutions towards 2020 and it will also be backed by a quantitative model.

  • Decentralized flexibility – the development of PV self-consumption throughout the EU residential sector
    Smart Energy

    As self-consumption is developing in several European countries, CODA Strategies looks at what the major drivers and barriers of the markets, in the different countries are. The study developed by CODA Strategies analyzes, in detail, the regulatory situations and their expected evolutions, based on an extensive interview campaign with various market stakeholders throughout the analyzed countries. In order to better understand the demand for self-consumption equipment, CODA Strategies is also conducting a quantitative 400 interview campaign with French and German households. This not only allows gauging the interest for self-consumption in these two countries’ residential sectors, but is also highlights consumer perceptions regarding the development of such practices.

  • State of the art and analysis of the French market for energy efficiency services. March 2014. Project conducted on behalf of the ADEME.
    Smart Buildings

    The study is centered on an analysis of the energy efficiency services markets in France, doubled by a comparison between the situation in France and that in other EU countries. The drivers and barriers influencing the development of these markets and the structure of the major offers on the market are also presented. The study mobilized more than 150 man/days and, from a methodological point of view, relied on more than 100 qualitative interviews

Client Area

News

  • 27.02.2015
    An in-depth look into the flexible capacity needs of European grid operators
    New CODA Strategies study announced - CODA Strategies is launching a new multi-client study, providing a high definition look into the needs and requirements of grid operators for flexible capacity, in particular Demand Response, storage capacity and decentralized generation, and the way in which this capacity can be valuated today. The study will see interviews with all transmission system operators and a large number of distribution system operators (in total, more than 120 interviews have been planned). For each major grid, the study will provide a detailed qualitative and quantitative description of the flexibility needs (drivers, barriers to flexibility use, typologies of flexibility required and motivations, quantitative view). The mechanisms developed for ensuring the required flexibility is obtained (ancillary services, different market structures) and the conditions of participation will also be presented for each grid operator. In particular, grid operators’ interest in demand response, storage and decentralized generation (including self-consumption where applicable) will be determined and the technical and economic conditions for provision of these flexibilities will be included. For more information, drop us a line.
  • 20.02.2015
    CODA Strategies hosts conference on energy efficiency and energy system transitions
    Bringing together building contractors, property managers, end-users, as well as industrial stakeholders and services and equipment providers, this one day conference sought to highlight the major elements of the reflection around the energy transitions engaged in the EU countries, their impact on the major stakeholders and especially the way in which the different energy efficiency projects are being chosen and implemented (decision-making process, preferred partners, etc.). The conference was used as a platform to shed more light onto end-users’ experiences. As the feedback was extremely positive, CODA Strategies aims to organize several other conferences, on most its major topics, throughout 2015. Stay tuned for more.
  • 13.02.2015
    PV + Diesel Hybrid Installations: Current development and short term potentialities, available starting April 2015
    The multi-client study on PV + Diesel installations and their associated potentialities on a medium-term basis will be available starting April 2015. The study provides a view of the market for hybrid installations from every angle and from a global perspective: it looks at the different factors structuring the market today (and determines their evolution on a medium-term basis), identifying the major drivers, barriers, as well as highlighting the sectors and areas showing the major potentialities. A consequential demand analysis, based on interviews with public and private stakeholders, is also conducted, in order to determine the expectations in terms of technological and commercial architectures and to identify the preferred structures of the offers. The major tendencies of the markets are also highlighted, and each one of the major markets is quantified (through a quantification model developed in-house). More than 100 face-to-face and telephone interviews were conducted with a multitude of stakeholders, at a global level. The study will be available starting April 2015. Drop us a line for more information.
  • 02.02.2015
    Housing and the Silver Economy, to be published in March 2015
    The aging of the European population is driving a strong reflexion on the way in which housing might be adapted to the specific issues of the elderly. It is in this context that our study, “Housing and the Silver Economy”, aims to quantify the markets in the different EU countries. Apart from obviously quantifying demand for the different solutions, the study looks at how home adaptations are currently financed, how the value chain in structured and the different stakeholder positioning is. An identification of best practices, among the analyzed countries, is also conducted, its purpose being to provide a means to understanding the subsequent market projections. An interview campaign, with more than 60 institutional players doubled by a 400 strong survey campaign, interviewing, via telephone, occupant homeowners in 4 EU countries constitute the backbone of the study methodology. The study will be published and available for purchase from March 2015.
  • 15.01.2015
    Study on the commercial building refurbishment markets soon to be published
    Coda Strategies is currently finalizing its latest study on the refurbishments for energy efficiency of the European commercial building park. The study, characterizing the markets of 30 European countries (EU 28 + Norway and Switzerland), analyzes the implication of the different stakeholders of the construction sector, as well as the major tendencies in terms of energy efficiency refurbishment practices. The value chains of the different sectors are also studied for all the countries in the panel, allowing for a clear identification of the main drivers and barriers to the development of the market in each sector. The third part of the study presents the leaders of the different sectors on the markets and their major strategies. In order to discern the motivations behind the investment in building refurbishments for energy efficiency, as well as any dissuasive factors, an interview campaign with a number of different stakeholder profiles is conducted. The study has also seen the development of a quantification model, its objective being to evaluate the volumes and the value of the different sectors associated to the energy efficiency refurbishment of commercial buildings (insulation, thermal systems, smart metering and sub-metering, etc).
  • 10.01.2015
    CODA Strategies presentation in the EU-US Frontiers of Engineering Symposium, in Seattle, WA, USA
    Mihai Petcu, CODA Strategies lead consultant has recently given a presentation in the « 2014 EU-US Frontiers of Engineering Symposium », that took place between November 10-12, in Seattle, WA, USA. The theme of his presentation, “Contributing to a Carbon-Free Economy with Smarter Homes”, is built around CODA Strategies’ research in the fields of residential demand response, home automations and the smart home. The presentation highlighted the advantages Smart Homes bring in terms of energy savings and CO2 reductions.
  • 18.12.2014
    ADEME : development of the « French Vision of the Smart Grid » product book, on behalf of the ADEME
    CODA Strategies has been mandated by the French Agence De l’Environnement et de la Maîtrise de l’Energie (ADEME, French Environment and Energy Management Agency) to develop a brochure on the French Smart Grid experience, projects and know-how. Prepared with the support of a number of major French players (EDF, Schneider Electric, Alstom, SAFT and Bouygues Energies & Services) as well as a number of SMEs, the brochure will be used by the ADEME and Ubifrance to showcase the leadership position of French companies in the Smart Grids sector, in different fora in Europe and throughout the world. The 40-page brochure is currently in its final editing stages and should be available in April 2015.

CODA Strategies

1 rue des Gâtines, 75020, Paris, France

contact@codastrategies.com or form

T : +33 1 77 32 42 37