Excellence. Relevance. Commitment.
CODA Strategies is a specialized strategic and market analysis consultancy. We offer a large field of services, ranging from conducting market studies in a number of sectors, to program design and technology roll-out assistance. For the past 30 years, CODA Strategies consultants have used their experience to provide tailored solutions to customers in fields as diverse as energy, smart buildings, telecommunications and M2M (Machine-to-Machine) applications and services.
A BASIC Consultants spin-off, CODA Strategies is known for its people: the team, made up of seasoned consultants recognized on a European level both for assisting clients in their different endeavors and for their academic involvement, actively intervenes on the European, North American and Asian markets. Providing assistance in fields as diverse as strategic, financial and regulatory analysis, technological development and valuation, public policy, CODA Strategies is willing and able to accommodate all its clients’ needs.
Our objective is to be one of the major players of the energy, smart buildings, telecoms and remote services fields, renowned for our teams’ expertise and our capacity to intervene on our clients’ most critical and demanding projects. We strive for our name to be synonymous with excellence in all our projects, whether it be providing services to grid operators, institutional clients and governmental agencies, regulators and any and all private entities.
First-hand, on the field, knowledge creation methodologies
When conducting its projets, CODA Strategies privileges obtaining its information first-hand, from interviews with on-the field stakeholders: end-users, prescribers, providers, financiers, experts, etc. Our strategic and market analyses are thus based on in-depth knowledge of the realities of the markets, rather than on data extrapolations from external models.
The data/information collection strategy is developed around several key elements:
- Quantitative approach: All our quantitative surveys are conducted by our in-house survey platform, staffed by our specialized team of surveyors. Our team members have all the relevant technical skills, on top of an excellent feel for the end-user / customer. This allows them to have high level exchanges with interviewees, in both B2B/B2C projects.
- Qualitative approach: CODA Strategies obtains its information from a multitude of sources. Our experts chair and organize round tables with high-level professionals (technical managers / directors, prescribers, purchase managers, etc.). Large sample qualitative survey campaigns (at least 40 and typically close to 100 interviews) are also jointly conducted by our consultants and our specialized surveyors. Such campaigns are useful in obtaining certain quantitative data sets (e.g. penetration rates of certain technologies, interest for certain offer structures, etc.), but also in exploring in-depth the needs, the major elements and the dynamics of diverse decision making processes. Every year, our experts conduct several hundred face-to-face interviews with prescribers, decision-makers, experts and equipment and service providers.
- Market quantifications and business model development: We mobilize state-of-the art IT, statistical and econometrical tools to develop both our market quantification models and our business models. These models are fed by our surveys, interviews, focus groups and round tables, rather than by external sources.
- Strategic consulting: our staff is highly experienced in both conducting strategic analyses and clearly transmitting their results to our clients. Our transversal competencies are built on an extensive expertise in CODA Strategies’ main sectors of activity: Energy, Smart Buildings, M2M and Remote Services.